The Managing Director of Myanmar-based property portal ShweProperty, says the company recently-launched a University in a bid to drive professionalism in its emerging real estate market.
Kevin Goos manages operations at one of Myanmar’s biggest property portals, which receives 1.2 million page views per month and has 100,000 property listings.
In addition to operating as a real estate listings site, the portal also manages outbound services for real estate developers and is dedicated to increasing the level of professionalism in an emerging, unregulated market.
How can the market become more professional?
The most important piece of information that Myanmar’s property industry needs to know right now is how to provide a professional service, which Goos, a forthcoming PPW Bangkok speaker, says can be achieved by giving consumers comparative market analysis.
“By educating your client as to what other properties have sold for and are being priced at, you’re providing them a professional service and doing good things for the industry,” he says.
“Those who are leading the market right now are doing so because they’re providing a real service; whereas a real estate agent who’s only been on the job two months and is in an emerging market doesn’t know what to do.”
Goos says inexperienced agents can achieve simple tasks such as listing a property or asking a buyer if they want to purchase a home, but may struggle with getting a tenant representative agreement or adequately capturing a commission.
Shwe University was launched last month by Shwe Property and offers a series of online and offline courses aimed at agents and the wider real estate industry. Its sole purpose is to increase the level of professionalism within the industry.
“Right now we’re the only ones doing this type of training,” Goos explains. “We’re coming out with 12 training programs; they’re like legal aspects of a real estate transaction.
Courses cover topics such as advanced techniques and project sales and how to sell in your particular area code.
Currently, the university is specifically for Shwe’s clients - real estate agents - but in the longer term the idea is to educate the entire market.
“The entire purpose of what I can see with what we’re doing, is to increase the level of professionalism within the industry,” he says. “We want it to be a professional service that you would expect from a real estate agency, just as you would expect from a doctor; they went to a medical school, and a real estate agent has training so they can provide a service to their clients.”