In a press release, Russell Quirk, who is the CEO of realty agency eMoov, claims OnTheMarket has lost 200 estate agency branches in the past three weeks.
Quirk also claims that data for February produced by internet monitor Hitwise shows traffic to OnTheMarket down year-on-year and month-on-month.
Quirk alleges that visits to OnTheMarket in February were down 38 per cent versus the month before, while both Rightmove and Zoopla were down just two per cent - which the agency describes as “a seasonal drop.” He also says OnTheMarket’s visits last month were down two per cent from its February 2016 performance “despite the huge investment that has been made in marketing over the past 12 months.”
A spokesperson for OnTheMarket has responded to Quirk's comments:
“With curious persistence, Mr Quirk has issued yet again a 'press release' about OnTheMarket and yet again he insists [it] is set to fail," the contact said.
"He was adamant that the portal would 'fizzle out' before its first birthday but the reality is that in January 2017, OnTheMarket celebrated its second anniversary already established as a major portal with a record 11.2million visits."