The Berlin-based provider of letting and selling real estate services McMakler, has secured an investment of €16 million.
McMakler uses a transparent pricing model and combines a traditional, personal real estate advisory service with web-based technology that allows landlords to save up to 80% of the costs, compared to conventional real estate agencies.
With this fresh capital from a new financing round, the company aims to further consolidate its vanguard role as modern broker, pairing industry-leading technology with individual consulting by the company’s network of real-estate agents. The new funds will be invested mainly in expanding its network across Germany. They will also be used to develop the company’s technology, extend its sales operations, and raise its brand profile.
In the last twelve months, the Berlin-based company has brokered real estate with a total property volume exceeding 50 million euros. McMakler has 200 employees, including 100 real-estate agents located at over 50 offices. Founded just two years ago, McMakler already operates in two-thirds of all cities and districts in Germany. The company aims to achieve nationwide coverage before the end of this year.
“Our growth in the last two years and our order book show that our services are being very well received by our business and private customers,” says Hanno Heintzenberg, who is co-founder and co-director along with Lukas Pieczonka.
“As a hybrid real estate agent, we blend the best of different worlds – we provide the same personally guided service as a traditional broker, but combined with leading technology to make all processes more transparent and efficient. This combination enables us to offer a full range of high-quality broker services as a one-stop provider – and this at an extremely attractive price,” continues Heintzenberg.
Jens Düing, a partner in the leading investor, Frog Capital, says: “McMakler has developed impressively, and very successfully, since its founding in 2015, performing far better than a great many competitors, and this despite its late entry to the market. It can be assumed that McMakler will rapidly gain more market shares, including those of traditional real estate agents.”