Distil Networks, the global leader in bot detection and mitigation, have launched Distil Bot Discovery for Google Analytics, a one-click offering that integrates with Google Analytics to find and filter bot traffic.
The company recently released a report that revealed real estate portals are the number one victim of malicious web scraping, with a 300 percent increase in bad bot activity from 2014-2015.
Distil's latest offering is designed to remove the bad data created by bots, which are used by competitors, hackers and fraudsters and are the key culprits behind web scraping, brute force attacks, competitive data mining, online fraud, account hijacking, data theft, spam, digital ad fraud and downtime.
The co-founder of Distil Networks, Rami Essaid, says that the bot discovery tool for Google Analytics is much more useful than Google's independent bot filtering.
“Bot activity is so prevalent today, that if you run a website of any shape or size, there is a good chance that bad bots have scraped your data, caused downtime or impacted your analytics,” Essaid said.
“In our recent Bad Bot Report, analysts found that every website, from the largest (Alexa 1-10,000) to the tiniest (Alexa 150,000+), were impacted by bad bot activity in 2016, showing that the problem permeates beyond industry and company size. Google’s independent bot filtering catches less than one percent of the bots we see, and does not provide the level of insight obtained through Distil Bot Discovery. With this new product, companies can understand the scale of their bot problem within minutes.”
Distil analyzes how users interact on a website, determines whether each user is a human or a bot, and pushes that data directly into Google Analytics. Armed with accurate Google Analytics reports that filter out bot data, users can make better business decisions.