The new agreement will ensure Rakuten's LIFULL STAY provides Japanese property listings from its tentatively-titled “Vacation Stay” service to HomeAway; a world leader on vacation rental companies, which is part of the Expedia Group.
The new partnership between LIFULL STAY and HomeAway aims to promote vacation rentals in Japan. Image: Shutterstock
By collaborating on listings, customer-acquisition and sales, the two companies will provide a service that is attractive to both property owners and visitors.
In recent years, with the Japanese government supporting various policies aimed at promoting Japan as a tourist destination, visitor numbers are increasing. In order to meet the growing need for a diverse range of accommodation, the new Private Lodgings Business Law, which makes it possible to operate vacation rental services, was passed on June 9, 2017. With the passing of the law, Rakuten LIFULL STAY and HomeAway have agreed to collaborate in the sector to expand options for accommodation for overseas visitors, raise awareness of Japan’s tourist spots beyond the major cities, and increase the number of visitors to these areas.
The project is expected to launch in summer of 2017