Applications have opened for this year's European Pitch Club, which will be held at the Property Portal Watch conference in the charismatic and lively city of Portugal's capital, Lisbon, on Thursday 5th October.
This Property Portal Watch Conference brings together C-Level management from property portals around the world for three days worth of intelligent discussions, networking opportunities and fun social events.
The Pitch Club provides start-ups operating within the online real estate classifieds sector with unique opportunities to raise capital and access structured mentorship to accelerate their growth.
Participating businesses get five minutes to pitch their idea to a panel of investors, including former REA Group CEO and PPW founder Simon Baker, who will share invaluable advice on how to take your business to the next level - you may even snag a potential investor during the process.
Previous Pitch Club participant, Homsters CEO, Andrew Olejnik, said his involvement in the 2016 Madrid Pitch Club helped to re-define his business idea and allow him to focus on what was important.
“You have five minutes to explain to people who don’t know anything about your business what the hell it is that you actually do,” Olejnik says.
Within two months of Pitch Club, Homsters took a major step in its development and on top of a successful pay-per-lead model, added a transactional pay-per-deal monetisation model that has allowed it to provide true value to homebuyers, home-sellers and property developers.
“The whole exercise of preparing for Pitch Club made me really think about the value we’re providing and what it is that we should be focusing on; just the format forces you to think about that,” he says.
The most recent installation of Pitch Club was held in Miami in June and brought to the stage participants across a range of industries. Among them was Camille Bianchi, the marketing director for the peer-to-peer video sharing platform Real Estate Tube, which connects renters to share houses.
Bianchi says her involvement in Pitch Club was valuable in teaching her to think about the business from an outsider’s perspective.
“It was very helpful for me personally, just to remind myself of what the really big questions are for investors and for the business community,” she says. “As a journo and someone who is working inside the app, I know what I think is cool, but the value proposition is a different story.”