eMoov has launched a new ‘no sale, no fee’ payment option called ‘Pay Only When Sold’.
It costs £1,495 as opposed to its upfront fixed fee of £795.
It has done so at a time when the battle between online agents is hotting up, and after market leader Purplebricks was told by the Advertising Standards Authority that it must flag up that its fee is payable whether or not a property sells.
The new eMoov option is the reintroduction of a model offered two years ago as a trial, but CEO and founder Russell Quirk says that this one will be permanent.
He said: “eMoov were the first online/hybrid agent to offer a ‘no sale, no fee’ choice back in 2015.
“That was a pilot which has provided the data, alongside further intelligence from third parties that we’ve gathered, that’s convinced us to launch ‘Pay Only When Sold’.
“We will further refine and analyse this approach over the next few weeks to ensure that it meets customer needs in our fast-moving demanding sector.
“This option will sit alongside our standard fixed fee proposition and is designed to provide customer freedom, transparency and value when deciding which estate agent to instruct.”
He added: “We are truly putting our money where our mouth is.”
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