In compliance with EU internet privacy laws, exiting this message attests that you, the user, consent to the use of cookies on this website. We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
test property Created with Sketch.
  • Property
    • Germany
    • United Kingdom
    • United States
    • Australia
    • India
    • ----------------
    • Europe
    • North America
    • Asia
    • Australasia
    • South & Central America
    • Africa
  • Jobs
    • Germany
    • United Kingdom
    • United States
    • Australia
    • India
    • -------------
    • Europe
    • North America
    • Asia
    • Australasia
    • South & Central America
    • Africa
  • Autos
    • Germany
    • United Kingdom
    • United States
    • Australia
    • India
    • -------------------
    • Europe
    • North America
    • Asia
    • Australasia
    • South & Central America
    • Africa
  • Conferences
  • Consulting
  • Partners
  • Sign In
  • Create Account
  • Logged In As:
    • My Account
    • Sign Out
  • Sign In
  • Create Account
  • My Account
  • Sign Out
Home » Three ways AI can improve the performance of your property portal

Three ways AI can improve the performance of your property portal

27 November 2017
Sabine Brix
No Comments

Artificial intelligence - although adopted by some of the biggest tech companies in existence today is, to some, still a futuristic concept that hasn’t yet arrived, says Dominik Pogorzelski, the head of product management at leading Spanish real estate tech company Restb.ai

The VC-funded machine learning company specializes in visual recognition for real estate and automatically analyzes, tags and classifies property images with real estate-specific information. Recently the group sponsored the Property Portal Watch Conference in Lisbon.

Pogorzelski says:

"I think one of the things that shock us is that people still think that AI is this thing that is coming – it’s a futuristic thing. But the reality is that artificial intelligence, computer vision/image recognition - it’s available today and it’s quick and affordable.”

Restb.ai offers a solution to real estate portals who have databases containing millions of property images. Porgorzelski says often portals don’t know about the specifics of their photos and this is where image recognition can help with a website’s SEO.

“We basically scan through your images and tell you: ‘this image is a living room and in this living room, you have a fireplace and hard wood floors’” he says.

“It’s these images that are often one of the biggest digital assets.”


How AI can work for your property portal from GlobalOnlineMarketplaces on Vimeo.

 

There are three ways that portals can benefit from using image recognition technology to drive their site’s performance, he says.

Generate SEO traffic

“By tagging your images you’re basically able to optimize the SEO so that Google sees the relevance of your images and it ranks your listings higher in order to generate more organic traffic,” Pogorzelski says.

Increase user engagement

“By knowing what’s in an image, you’re able to make a lot of interesting user experience improvements in order to capture the interest of people,” he notes. “So you show the image that the viewer is most interested in, instead of some default random thumbnail.”

Create new revenue streams
The more control a portal has over their imagery, the less likely it is that these images can be stolen by a third party, Pogorzelski says. It also enables a portal to create new revenue streams.

“A lot of portals are being hijacked by third party sellers without knowing about it because an image has a watermark on it and when you have millions of images, you can’t cycle through all of them,” he says.

“We’re able to detect every single image that has a watermark and tell people who is using their real estate, technically speaking.”

And the best part about this is that it can lead to monetization.

“Once a portal has understanding of who is using their images, it paves the way for them to start monetizing by charging for usage.”

News Property Industry News Market News Opinion And Analysis
  • Related Articles

    These HR firms help keep track of employee performance the right way

    These three property portals are the golden scenario for OnTheMarket

Sabine Brix

Applications open for Pitch Club Miami

More from this author

Post a comment to this article

Report Abusive Comment

Next Conference

  • BANGKOK CONFERENCE

     

    26 - 27 February 2020

    Radisson Blu Plaza Bangkok, Thailand
    View All Conferences

Latest News

  • Shutterstock_191357486

    OnTheMarket announces boost in paid contract agents

  • Shutterstock_774937243

    Brokers enter lawsuit with real estate giant, Trulia

  • Shutterstock_1521508598

    Zillow Offers expands to one of the largest cities for its home sales arm, L.A.

  • Shutterstock_1527430751

    EasyProperty's new owner has ambitious goals for the company

  • Shutterstock_1570047028

    Proptech firm Haus brings on two industry vets to executive team

Most Popular

  • Shutterstock_1112049857

    Realestate.com.au looks to shake up industry by adopting US counterpart

  • Homsters-investment-image

    Homsters finalizes financing round led by Simon Baker and Ringier AG

  • Rhett-dallwitz-listng-loop-ceo

    Listing Loop looks to become Australia's new go-to real estate platform

  • Offerup

    OfferUp Auto reaches a new milestone as it continues to grow

  • Shutterstock_1140455708

    Report: Hemnet ranks top of most popular property portals in the world list

  • Home
  • Property News
  • Job News
  • Auto News
  • Conferences
  • Consulting & Venture Capital
  • Partners
  • About Us
  • Contact Us
  • Legal
  • Privacy Policy

Copyright ©2019. All Rights Reserved

Design, CMS, Hosting & Web Development :: ePublishing