LSL Property Services - which has high street brands including Your Move, Reeds Rains and Marsh & Parsons - has signed up to advertise its inventory on Zoopla and PrimeLocation for the next five years.
The arrangements with LSL is the latest of a series of high-profile deals announced by ZPG in recent weeks. Connells and Countrywide have also signed long-term deals with ZPG this autumn.
The portal group says it has now seen over 1,000 agency branches return to its fold over the past two-and-three-quarter years since the launch of OnTheMarket, which at one time was considered a threat to Zoopla’s position.
Earlier this month ZPG also signed up a 15-branch Home Counties agency, Henry Adam - which at the time said the portal group offered “a compelling proposition for anyone who is serious about selling” - but the future of this specific deal is unknown following a reported threat of legal action from OnTheMarket.
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