Home » The proptech industry starts to show its face in Spain, Aguirre Newman hugs the “technology"
The proptech industry starts to show its face in Spain, Aguirre Newman hugs the “technology"
The union between technology and the real estate sector has resulted in an industry that has already attracted more than €2,500 million, especially in the United Kingdom and the United States.
The proptech industry begins to show its head in Spain. With a strong presence in the United Kingdom and the United States, the union of technology and the real estate sector has come to Spain in the hands of Aguirre Newman, who has just launched a new division to promote this type of company.
Aguirre Newman Digital is the name that has received the new area of Spanish real estate, which is directed by Ignacio Martínez-Avial and has the collaboration of the consultant specializes in fintech and insurtech Finnovating.
The proptech industry (property technologies, in English) has already attracted more than €2,500 million especially in the United Kingdom and the United States. The proptech industry brings together both real estate portals and the application of big data in the real estate sector, through virtual reality or crowdfunding.
As Martínez-Avial points out, when talking about proptech, we talk about technologies that will revolutionize the real estate sector.
The first step of Aguirre Newman will be to launch the portal proptech.es, from which they will identify all the players in this industry in Spain. The next step of the Spanish real estate company will be to create an acceleration program called AcceleraNdo; and finally the group contemplates the creation of an investment vehicle for next summer.
For the moment, cases like the Housers investment portal, the introduction of virtual reality in the commercialization of the former BBVA headquarters in Nuevos Ministerios, or the emergence of software to quantify the value of real estate portfolios in just a few minutes, are proof that the proptech has already taken its first steps in the country.