OnTheMarket announced recently that it has signed a long term strategic partnership agreement with leading estate agency and property services provider Hunters Property Group plc.
Under the agreement, Hunters will advertise all of its UK residential sales and lettings properties at OnTheMarket.com and will actively promote the portal brand with digital and branch-based marketing activity.
This agreement further strengthens the proposition of OnTheMarket, which became the holding company of Agents’ Mutual Ltd on 13 September 2017 in preparation for a planned IPO on AIM. The agreement with Hunters is conditional upon an IPO taking place.
Hunters operates one of the largest national sales and lettings estate agency businesses in the United Kingdom with a network of more than 200 branches.
Glynis Frew, Hunters Group Chief Executive Officer, said: “We have long believed that agents and property-searchers would benefit from a strong pro-competitive challenger portal and we are delighted to announce our strategic decision to support OnTheMarket. As a well-funded, agent-backed business, we see it as uniquely placed to grow to provide a credible market-leading portal."
Ian Springett, Chief Executive of OnTheMarket, said: “I am very pleased that a group with the reputation, scale and ambition of Hunters Property Group is committing to a strategic partnership with OnTheMarket. After announcing recently that Arun Estates and Chancellors Group had committed to list their properties for 5 years at OnTheMarket.com, the support of Hunters will strengthen even further our position in local markets where it operates and across the broader market.”