Fastlane, the fast-growing platform that gives car dealers an e-commerce presence while providing a user-friendly, Amazon-like car-buying experience, will enter the independent and pre-owned car dealer market in January 2018. Although Fastlane's initial focus, since its launch earlier this year, has been on meeting the needs of car dealership groups, the company views the independent and pre-owned car dealership segment as equally important and will enter this market aggressively.
"We get numerous inquiries from independent and used-car dealers online and at trade shows, and now we have a product tailored and reasonably priced for these types of dealerships," said David Luce, Fastlane's Vice President of Sales. "There are nearly 30,000 independent dealerships in the U.S. market, representing 35-40% of the vehicles sold online. With online sales now being a key dynamic in the auto market, we believe our platform is uniquely positioned to help independent and used-car dealers stay competitive."
Savvy dealers are gravitating toward Fastlane because of its flexibility, customizability and ease of use. Fastlane's platform enables car buyers to purchase a vehicle directly from the car dealer's website and gives them an easy and complete checkout experience. The platform handles nearly all the tasks associated with the purchase process: Year, make, model, specifications and price information on each vehicle, warranty and service contract options, aftermarket product options, trade-in evaluations and accurate retail and lease payment information.
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