Beijing-based UCAR Inc is setting up a comprehensive car service platform as part of a strategic upgrade that the car-rental company expects will help it better compete with other market leaders such as Didi Chuxing.
The upgrade includes the integration of its existing products such as car purchases, car leasing, car rentals and limousine cars and also the merger of its online and offline services.
"Changes in consumption and improvement of technologies are helping the company to forge a complete vehicle ecosystem, that will offer integrated services to car owners and provide access to people without cars," said Lu Zhengyao, chairman and CEO of UCAR.
Industry experts said the traditional car-rental company is branching out its services in more directions to cater to the diversified demands of users and gather more resources.
UCAR currently operates four main product lines: Car Inc, its Hong Kong-listed car rental arm, Shenzhou Zhuanche, chauffeured car services, as well as an online car marketplace and a car loan service.
"For a company, its ability to offer a more convenient and comfortable experience, especially in different scenarios, can help to decide if it could lead the Chinese car-rental market," said Zhang Xu, an independent internet industry analyst. "UCAR is doing quite well in its various niches and the business consolidation is a looking-ahead adjustment."
Read more here