Wagon Cab, a ride sharing service based in Delhi, has begun to take the fight to Ola and Uber. Instead of the per-ride model that most ride sharing services use, Wagon Cab will instead be charging a subscription fee, swerving around many issues competitors face.
Founders Arpan Aggarwal and Uttam Bose claim that they were inspired by Uber's surge pricing. Seeing it as anti-consumer, they decided a subscription fee, with no surges and a larger fleet of vehicles would work wonders to combat Uber's grip on ride sharing.
The duo want riders to pay less and drivers to earn more with each trip. The more a rider uses the service, the more money they save in the grand scheme of things. And with a fixed subscription, drivers will be paid regularly and at a higher rate than Uber drivers.
“We are not in a fight with anyone as of now, as we are looking for investors to expand and enhance our business operations and technology. Our USP of flat rate Rs 10/km is playing the most important role in capturing both riders and drivers. There are no hidden charges or deductions at the end of the trip,” Arpan says.
The team also says they wish to eventually coax more women into the service, hoping to create a safe driving experience for all involved.