TagRail, the creator of DealerTag and the Lexus Plus CEM App, announced the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close deals with more online shoppers through a frictionless online transition from their "Living room to the Showroom."
"Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership," says David Luce, TagRail V.P. of Sales.
"This platform pulls shoppers forward through the sales funnel, so 70% will complete their transaction compared to 30% on other types of online digital platforms," said TagRail CEO Kiran Karunakaran.
"And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions," Karunakaran added.
Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars.
Dealers easily customize the tool's sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference:
This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership's CRM and finance platforms.
"TagRail's new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour," Luce noted.
Edited by: J. Michonski