More than 20 years ago Autotrader arrived on the scene as the first nationwide online car shopping site, and in 2018 it's ready for a makeover. The transformation will be year-long and include more personalized shopping as well as optimized speeds for the customer, alongside true price confidence for consumers. These enhancements aim to bring more engagement as well as higher quality leads and sales for dealers and clients alike.
"Car shoppers have set clear expectations of how they like to shop and transact online: to have a trusted and transparent experience that's fast and enjoyable," said Jessica Stafford, senior vice president and general manager of Autotrader. "At Autotrader, we've made bigger, smarter and bolder investments to create a more modern and complete digital shopping experience that will improve site satisfaction with consumers and generate more opportunities for dealers to connect with local, ready-to-buy shoppers."
The following enhancements will deliver solutions that better serve Autotrader's consumers and clients:
Edited by: K. Fanning