Samsung Electronics has signed a cooperation agreement with Grab, one of the largest ride-hailing firms in Southeast Asia.
The South Korean tech giant will give its car infotainment system to Grab taxis, with those in Singapore that gives suggested hot spots and optimized advertisements.
The firm will also supply its smartphones and tablets with its enterprise security solution, Knox.
Grab is a taxi service, offering car-sharing for cabs, cars, and motorcycles. Grab provides service in 186 cities in Singapore, Indonesia, Philippines, Vietnam, Malaysia, Thailand, Myanmar, and Cambodia. The app has been installed on over 77 million phones and has 2.3 million registered drivers in its fleet.
Samsung is going to be offering a financing program for the drivers to help them purchase the company's latest smartphones easier. Around 1,400 drivers had used the program last year in Myanmar and the company plans to expand it to all countries this year.
Knox will also be installed in all GrabKiosks and GrabBooths - Grab's offline booths in airports, hotels, and shopping malls. These will help foreigners install Grab and use its services without having to subscribe to the app.
Last November, Samsung offered its Gear VR to Malaysia's Legoland. And the company has also supplied Samsung Pay across Southeast Asia.
The tech firm created an auto-component business back in 2015 and has offered various in-car solutions. Samsung showcased its digital cockpit and telematics soliton at CES earlier this year.
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