A cab-hailing platform in India, Ola has chosen to end its bus service 'Shuttle' as part of a "re-balancing" of its mobility portfolio.
Ola is currently locked in an intense rivalry with Uber based in the US and has terminated the bus service in Delhi-National Capital Region, Mumbai, Kolkata, Chennai, and Hyderabad beginning this month.
It's been said that the decision was taken in view of the strong growth in auto and cab rides, the increasing affordability of these services which had, in turn, negatively impacted the Shuttle rides.
The company replied in an email statement saying Ola has "decided to rebalance its mobility portfolio" given the "evolution" in the daily commuting needs of customers.
The statement also said that the company plans to strengthen the range of its in-city community alternatives to make up for the loss in Shuttle activity.
"The plan includes expansion and focuses on new and emerging categories like Autos, Share, and opportunities such as electric vehicles and advanced in-vehicle technologies," it added.
This development comes close to the company announcing its international expansion into the Australian market.
Launched only two years ago, Shuttle had services various cities across India, including Mumbai, Kolkata, and Chennai.
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