The app of European origin will compete with Uber and Cabify for the royal market.
The Taxify transport app started its service in the city of Monterrey on Wednesday, reaching a market in which other competitors such as Uber and Cabify already operate.
To celebrate its start of operations and face its rivals, the app of European origin will have a fleet of 1,000 drivers registered on its platform, as well as promotions and discounts during its launch week for both its users and its drivers.
To celebrate its launch in the Neolean capital Taxify will suspend its dynamic rates and offer 50% discount to its users until February 25, according to a statement.
"Monterrey is a big market with growing needs in transportation, so we are very excited to launch our platform in this city. We are building a new community by offering quality and service to the users of our application, "said Taxify founder and CEO Markus Villig.
So he wants to compete against Uber
Regarding the differentiated elements on competition, the platform indicated that its policy aimed at favoring drivers is one of its main aspects, since these are the ones that have direct contact with users and therefore reflect the quality of the service. Taxify.
"Our focus as a company has been to provide more income per trip, as we are convinced that having happy drivers, we also have happy users," said César Lozada, manager of Taxify Monterrey.
As an example, Taxify pointed out that the promotions and discounts for their arrival in Monterrey will not impact the pockets of their drivers, since they will be compensated by the platform.
He also noted that the commission (of 15%) that charges drivers is lower than that of its competitors, which translates into cheaper trips for users and higher profits for drivers.
"Drivers can earn more when they use our platform compared to other competitors. Taxify accomplishes this by taking a smaller part of the cost of the trip and offering them loyalty rewards," added Lozada.
Taxify operates in 23 countries, has more than 5 million customers and has a strategic alliance with Didi Chuxing; It has application for iOS and Android operating systems.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
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