Cox Automotive and Shift Technologies recently announced the launch of a national strategic partnership, enabling the online vehicle retailer to utilize Manheim facilities and services to support its digital business.
The new relationship should help Shift expand operations with reduced capital investment and drive efficient launches in markets where Manheim has a presence across the country.
Shift CEO George Arison said, "By removing the need for us to lease facilities, build systems, and recruit teams for physical vehicle needs, we will significantly reduce our upfront investments and can instead focus on building incredible technology that makes car buying and selling simpler."
To test drive the initial arrangement, Shift used Manheim San Diego for vehicle storage, reconditioning, imaging, inspections, detailing and more. As a result, Shift processed vehicles more quickly and established a strong foothold in the area.
Shift now maintains an inventory of about 300 vehicles at Manheim San Diego. The company continues to operate its facilities in San Francisco and Los Angeles as it considers expansion into markets with Manheim facilities.
Investors responded well to this new, low-overhead approach last July when Shift raised $38 million in a funding round led by BMW iVentures. As a technology company simplifying the consumer car buying and selling experience, Shift differentiates itself in the marketplace by providing a hassle-free buying experience, complete with on-demand test drives and white glove service.
Edited by G. Davila
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