CDK Global, a technology information provider has a new open-exchanging platform which they say is ready to revolutionize automotive commerce and even solve the constant software fragmentation problem at car dealerships.
The Fortellis Automotive Exchange includes universal connections and protocols. CDK says it enables an exchange of information and data in a secure and accessible network.
“We recognized that our industry is ready for an entirely new and collaborative approach to address the major roadblocks that are impeding innovation that leads to better customer experiences,” says CDK CEO Brian MacDonald.
Think of it as akin to the digital Apple Store – featuring an array of developer apps accessible to iPhone users, Ron Frey, CDK’s chief global strategist says.
Dealer computer operating systems often include an assortment of software systems from different providers. Those systems range from inventory management to customer-relationship management to digital marketing.
A dealership’s DMS – the central computer brains of a store – accommodates those different systems, but they don’t typically work in concert, resulting in the need for multiple sign-ins and other inefficiencies.
“There are lots of solution providers but they don’t ‘talk’ to each other,” Frey says.
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