The last time CBT News spoke with senior vice president and general manager at Autotrader, Jessica Stafford, she commented on how the company started the new year with a brand new look and rebranding on the website homepage and the media platform.
Using innovative technology, they were able to create a more user-friendly digital software that beneficially supports both the consumers and dealers with an emphasis on customizing tools to identify the wants and needs of each user. During CBT News' most recent interview, they learn how they enhancing the online shopping experience and furthering their distances from others in the industry with Accelerate.
When CBT News met with Jessica again in Las Vegas at The NADA Show this year she introduced CBT News to Accelerate, a new part of the Autotrader experience. Accelerate is the brand’s new digital retailing platform that will be launched across Autotrader, Kelley Blue Book and Dealer.com websites. This platform provides a way for consumers to begin their purchase process online.Accelerate is the brand’s new digital retailing platform that will be launched across Autotrader, Kelley Blue Book and Dealer.com websites. This platform provides a way for consumers to begin their purchase process online.
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Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.