In an attempt to stay a rival in the online auto market, car-leasing app Honcker is giving a little love and care to its brick-and-mortar franchise dealerships.
Two-year-old car-leasing app Honcker is giving dealers their very own online marketplace. Users can find locally available models at competitive prices and close a deal with a few clicks. And six-year-old AutomotiveMastermind (featured last year in the Crain's Fast 50) is using predictive analytics to help dealerships figure out what their customers might be in the market to buy—and keep them from shopping elsewhere. Both companies are growing quickly.
In February Honcker raised $23 million from Barry Diller–led IAC to fuel its national expansion. The Manhattan startup has nearly 400 dealerships on its platform, including big names in the New York area such as Bram Auto Group and Atlantic Auto Group.
"We are trying to offer dealers a solution that feels like Amazon to them and to their customers," said founder and CEO Nathan Hecht. "And it's working."
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