A pioneer in auto portals in India, Cardekho.com is a fully owned subsidiary of GirnarSoft and is also one of the more successful Indian startups when it comes to profit. Recently, BW Businessworld had the opportunity to chat with the president of the company, Umang Kumar who has affirmed that the success in the auto advertising market will help CarDekho to become a unicorn within the next three years.
Below are the edited excerpts of an exclusive interaction.:
What is the size of the Indian automobile advertisement market? And how big are you betting on it especially on the digital medium of that market?
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