CarGurus had launched its first mass-media campaign a year ago this month when the company was still privately owned. The ad aimed to bring awareness to the general public.
“We want to get people to think first and foremost about us as their shopping destination when buying a car comes to mind. And I think that’s something we have work to do on,” chief executive officer Langley Steinert said during an interview last June in his Cambridge, Mass., office.
“We have a huge audience already,” the CarGurus CEO said, adding that the goal is to push awareness.
“We’d like to be as synonymous for car-buying as buying a book on Amazon or buying music on iTunes.”
An initial public offering and a year later, CarGurus appears to have taken major steps towards that end.
According to audience metrics in the comScore Media Metrix Multi-Platform ratings for March, CarGurus earned the following distinctions:
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