Charlotte, NA has gotten its first car vending machine. The eight-story, clear glass building filled to the top with purchasable cars recently opened in the city by Carvana, Co.
The building is located on a busy road in South End neat the Blue Line Scaleybark light rail station. Local officials have voiced concerns about having a huge vending machine building in the middle of a rapidly changing transit and pedestrian intersection, but supporters say it will take up less space than a traditional dealership.
“Our mission is to change the way people buy cars, and our car vending machines bring fun back into car buying,” said Carvana founder and CEO Ernie Garcia.
The vending machine works simply, and there's no need to bring your coin purse.
The process starts at the Carvana website where a prospective buyer can choose the make and model they want out of the available inventory. Then, they can decide to have the car delivered to their house or pick it up at the vending machine. The Charlotte machine can up to 32 cars at a time.
With the vending machine option, the prospective buyer can schedule a time to go to the vending machine site where they will be provided a "commemorative, oversized Carvana coin" that will activate the machine. It transports the vehicle down from the tower to a ground-floor delivery bay.
Then, a lift takes the car down where its rolled to the customer with no human intervention.
Carvana Co-found and Chief Brand Officer Ryan Keeton explained that the company started to build these vending machines when they realized that customers still enjoyed the act of going to a physical location to pick up the car, even if they preferred buying it online.
“This is pure fulfillment,” said Keeton, stating that the transaction takes about 15 to 30 minutes in total which rivals the several hours it takes at a dealership.
The new car owner just has to fill out all the required documents, sign sales contracts and the financing can be arranged online.
If someone is looking to trade in a car, Carvana will send someone to their house to pick it up.
The goal is to be known for being the "Amazon of cars," according to Keeton: “You can do it all at home, through technology,” he said. “We don’t have the overhead of a dealership.”
There are Carvana vending machines located in Raleigh and Nashville as well as two in Florida and four in Texas.
Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.