Leading global online automotive marketplace, CarGurus has recently announced a strategic alliance with Used Car Dealers Association of Quebec (AMVOQ). AMVOQ is considered the largest non-profit organization for used car dealers in the region. This partnership will allow AMVOQ members to list their vehicles on CarGurus platform where they can connect with the website's high-quality audience of buyers.
CarGurus has a proven track record in helping dealers increase their lead volume, and in collaboration with one of Québec's top used car dealer organizations will provide a valuable resource for the province's dealer community. The alliance further emphasizes CarGurus' commitment to the Canadian market and a dedication to providing best tools in the market for third-party listings.
"Dealers rely on CarGurus as a technology-driven resource to connect with highly qualified, ready-to-buy car shoppers," said Diego Sanson, Vice President of international business development at CarGurus. "By forming this relationship with AMVOQ we hope to reach and educate more dealers on the advantages of CarGurus' market-leading technology and ultimately, help them sell more cars."
CarGurus brings trust and transparency to the car shopping process, helping shoppers easily search local listings, find great deals and connect with top-rated dealers. The company uses advanced technology and data analytics to analyze thousands of listings and provide consumers with search results ranked and rated in order of which offer the best deals from the best dealers. Dealerships work with CarGurus because the company delivers an efficient customer acquisition channel driven by the volume of high-quality connections to the site's users. CarGurus not only offers products that help dealers acquire these customers and build their brands, CarGurus also helps dealers market and sell their cars more efficiently.
"AMVOQ is particularly proud of this collaboration with CarGurus. This arrangement will allow our members to have privileged access to an online advertising platform that is becoming increasingly important in our market," said Steeve De Marchi, Executive Director at AMVOQ. "Our partnership with CarGurus is part of a data enhancement strategy to allow AMVOQ members to have an increased digital presence and improve their competitiveness."
CarGurus will be working closely with AMVOQ's representatives on communication between dealers on the value of a digital marketing strategy that uses advanced technology. Furthermore, CarGurus representatives will be available to attendees of the AMVOQ Annual Conference.
Edited by Victoria Haviland
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