When it comes to marketing, dealerships have a few budget options and strategies that they can utilize thanks to how popular the internet is on a global scale. The world of technology has given us many options when it comes to budget marketing, and with each comes pros and cons.
Dealers have always had third-party sites like Cars.com or Autotrader to lean on, but does it make more sense to take the message straight to the people and solely invest in social media marketing instead? This is not an easy decision, but we hope to help dealers make the choice that best works for them and their dealership’s marketing efforts by laying out the pros and cons of both methods.
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Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is From Classifieds to Marketplaces – Capturing Value from the Transaction and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.