One of the country's top companies for internet car markets and research, GrooveCar, recently declared the start of their brand new company website. Their new site will give their credit union clients a higher level of commitment as GrooveCar hopes to get more experience int he car loan industry. "It's important to create a place for our credit union partners to gain more knowledge on the services available for increasing auto loans in the digital space. This has been an exciting time of growth and our new corporate site reflects this," explains Robert O'Hara, Director of Business Development, GrooveCar.
The plan to redesign the corporate site began in December of last year as it was time to refresh the site to demonstrate GrooveCar's evolving business strategies, for credit unions. "The goal of the new site as a way to enhance our ability to reach credit union partners. We wanted to utilize the latest marketing technologies to engage visitors. We placed emphasis on video as a medium to deliver our brand message," states O'Hara. Video content in marketing continues to outperform other mediums. This is a component of marketing that is emphasized in marketing plans developed for credit unions, it only made sense to make it part of the focus for the new website. As a tool, video delivers strong visitor attention, more so than any other medium, resulting in a pleasing and easy to follow message.
Visitors will also notice a simplified design. The previous site had become cluttered, the goal was to eliminate this and provide a more streamlined experience. The site is broken down into easy to understand pages and categories, getting visitors directly to their destination of interest. Time savings through easy navigation, when visiting any site, is valuable to the user. In addition, visitors will witness a greater focus on content. This can be found in the new robust blog and press release section. Blog topics will cover an array of trending issues important to credit unions. In the short future, downloadable content, such as white papers and case studies will be readily available, along with popular webinar presentations.
Designing a brand new company site was a high priority for GrooveCar to help decimate their brand by making it easier to understand and start a relationship with their customers. "It's not about GrooveCar, it's about how GrooveCar can help your credit union," adds O'Hara.
Edited by M. Hunt
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