Hearst Autos and Contact At Once!, a company owned by LivePerson, recently declared that both mobile and web based messaging is now out for consumers on CarandDriver.com which will allow customers to directly constant dealers through Car and Driver's car listings pages through the car details pages. Car dealers who post and advertise their database of cars have the option to join this new messaging program and it'll cost nothing extra.
A recent study by automotive market research and advisory firm, Root and Associates shows that 73% of consumers would be very or extremely likely to use live assistance if they have a question and that 58% preferred chat to calling a dealership. Consumers preferred the convenience of messaging dealers on their own schedule to get support, ask questions, or even to complete some of the buying process online.
"This partnership further transforms Car and Driver, the most trusted resource for automotive research, into the ultimate car shopping experience. Chat and text are effective, natural ways for consumers and dealers to communicate. Adding messaging to our dealers' VDPs enables car buyers to have their questions answered faster, which will ultimately improve the relationship between the buyer and the dealer," said Brian Abrams, senior director product innovation, Hearst Autos.
Contact At Once! will allow the car market to have access to one of the largest messaging services to provide normal sales conversations over a wider consumer audience. "In some of our most recent analysis, we see consumers favoring messaging over other types of communication when they are in market for a new car," said Denise Chudy, Contact At Once! General Manager. "Car and Driver.com is one of the most recognized brands in the automotive space, and we think it is a natural next step to enable shoppers to text and chat with dealers directly from the site."
SOURCE Contact At Once!
Edited by M. Hunt
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