“Buy your car from a dealer, without visiting the dealer,” says the Joydrive website. Going to a car dealership is usually viewed as one of the worst parts when buying a new car. Joydrive is one of many newcomers to the marketplace who are seeking to change this dynamic and begin to take out the trips to a dealership altogether.
“We embrace the dealer,” Hunter Gorham, founder and CEO of the online auto marketplace tells Automotive Buy Sell Report.
Joydrive offers a platform for its dealership clients to display their inventory. It works like this: Consumers shop the site and, when they find a vehicle they are interested in purchasing, put down a $500 credit card deposit.
Then, the customer is routed to his or her “dashboard,” which facilitates communication with the dealership. Working with the dealership, the customer can complete the rest of the transaction, including getting a trade-in offer and arranging financing.
Once the sale is complete, the customer schedules a delivery time and date. Delivery is free within 100 miles of the dealership. There is a five-day or 250-mile return guarantee.
“That five-day return period provides a lot of trust,” says Gorham.
The average delivery distance is 135 miles, and the return rate has been less than two percent, he adds. Joydrive has found that consumers shop for cars at all hours.
“The customer is consuming the car at 10 at night.” says Gorham, “They are consuming cars the way they are Netflix.”
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