Volvo is looking to enter the car-sharing market. Recently the Swedish auto-manufacturer launched a new brand entitled M, which will focus on providing access to services and cars. Unlike other car-sharing services like Zipcar or BMW's DriveNow, Volvo states their app will be smarter than just a normal on-demand platform, and will utilize machine learning to give a real alternative to owning a car.
It’ll launch in spring 2019 in the US and Sweden, but there’s no word on a UK release date just yet.
"The services currently available mainly offer alternatives to a taxi or public transit," said Bodil Eriksson, CEO of Volvo Car Mobility. "We’re focused on the way people use the cars they own, which sets us apart. We aim to provide a real alternative to that experience. We see the opportunity to offer a premium experience."
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