Hyundai will become the very first car manufacturer to have their own entirely digital showroom on Amazon's Vehicle hub.
Before anyone who despises the car dealer experience thinks that you’ll be able to buy a car completely through Amazon.com any time soon, think again. After a car shopper hits the Hyundai page, or any of the product pages for Honda, GM or the other manufacturers that have joined the site, the would-be customer is linked to the inventory of a local dealer who can then hook you up with the car you want.
So, for now, dealers are not the ones being disrupted. But the many car buying sites–like AutoTrader, KBB.com, Cars.com, TrueCar.com, etc.–out there are going to increasingly feel the pinch on their business models.
Car buying sites realize a good portion of their revenue from generating leads for dealers and car manufacturers, as well as selling ad space on their sites. Each market itself as being the destination for car shopping and each tries to outdo one another on search-engine-optimization (SEO) so that when one of 17 million new-car shoppers and about 20 million used-car shoppers a year Google’s "2018 Honda Civic," they come up highest in the search results.
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