The mobility services division of the BMW Group, entitled ReachNow, recently became the very first business to run a ride-hailing and car-sharing service inside of one app.
The company’s suite of mobility solutions is now available in one redesigned and re-engineered ReachNow app, creating an ecosystem aimed at easing many of the transportation challenges facing residents of urban communities. ReachNow members can now seamlessly choose to drive themselves, hail an immediate ride, or schedule a pick-up for later, all within a single ReachNow app.
This is a significant milestone for ReachNow, which first unveiled its multi-modal strategy at Automobility LA in November 2016. It also marks the company’s step toward scaling the mobility services that it has been testing beyond free-floating car sharing, including ride-hailing, multi-day rental, and fleet services for residential and corporate partners.
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