Flexdrive, a car subscription service, and technology business that helps fleet owners and dealers to offer an on-demand car subscription to customers through mobile apps, recently announced their partnership with Dribe, a Denmark based car subscription platform. Flexdrive is a joint venture between fleet management company ARI and Cox Automotive and will be the US's first car subscription business to begin supporting dealers and fleet owners both in the states and around the world.
Dribe, developed by Semler Innovation, selected Flexdrive as the technology platform on which to quickly build and scale its car subscription program. Dribe provides a significant value proposition to consumers who face substantial taxes when buying a car. Depending on the car and price point, Denmark's taxes on new car purchases range from 85 percent to 150 percent of the purchase price. When paired with changing consumer demands that challenge traditional car-buying and leasing, the Danish company saw a substantial market opportunity.
"Consumer expectations have shifted rapidly over the last few years and the desire for freedom and flexibility across numerous industries is only growing—car ownership is no exception," said Lars Eegholm, CEO of Dribe. "With Flexdrive's technology, we were able to get to market quickly and realize immediate market response."
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