General Motors' car-sharing platform, Maven, is starting a new service to allow car owners to rent their vehicles and earn money. This is a move by GM to sell cars as a service and not just focus on building vehicles.
The idea is to let GM’s customers put their cars into Maven’s fleet using its app the same way Airbnb Inc. enables people to rent out their homes. Maven rents cars out for hours or days at a time the same way Avis Budget Group Inc.’s Zipcar unit does. If it catches on, Maven will get more cars to rent out without carrying assets on its books while GM’s customers have a way to make some extra cash.
“We think Maven can become a verb,” said Julia Steyn, vice president of urban mobility and Maven. “The brand stands for sharing.”
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