CU*SOUTH is teaming up with Auto Link to begin providing a new tool to assist credit unions in growing their retail effectiveness as their members are looking for vehicles and financing choices.
Research shows that credit union members spend an average of fourteen hours online searching for a new car. As they shop, members are flooded with quick decision offers from dealers and fintech startups, causing credit unions to lose direct auto loan business. The new partnership between CU*SOUTH, a credit union service organization, and Auto Link, an auto vertical technology, and marketing company, will help credit unions compete successfully in the new auto buying and financing marketplace.
“Auto Link offers a best in class solution for credit unions of all sizes looking to have a more successful and profitable auto lending program,” said CU*SOUTH CEO Leo Vaulin. “Credit unions can offer their members a safe space to do everything from researching a specific car to buying and financing their next vehicle from the safety of their credit union website and out of sight of the internet advertising world.”
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