A LivePerson company, Contact At Once!, recently just announced they are releasing their new messaging management app called CAO! Connect. This new application will allow dealerships to take control of the conversations for dealers and auto-makers with a lot of new features including contextual awareness and include their online retail within the conversation. The app can be contextually aware of conversations, find out where they are coming from, including 3rd party sites, social media, or auto manufacturer's websites.
Inventory integration allows vehicle detail pages to appear in the conversation window, giving agents the ability to answer specific questions and share information within the conversation, such as car history reports and even recommendations of similar vehicles. Inventory integrations are included for leading website platforms, with others coming soon. A recent study by automotive market research and advisory firm, Root and Associates, shows that 73 percent of consumers would be very or extremely likely to use live assistance if they have a question while shopping for a car and that 58 percent preferred to chat versus call a dealership. Consumers also express frustrations with inconsistencies in pricing and information across platforms and a lack of information or the ease of finding information as they shop online.
"Consumers like the convenience of messaging, and our industry needs a platform that makes it easy for agents to quickly access information that helps car shoppers and owners on their digital journey to the dealership," says Denise Chudy, Contact At Once! General Manager. "CAO! customers will now be able to, at a glance, know where conversations originate and have a common point of view with the consumer, as inventory and other digital retailing tools dynamically change, based on where the consumer is shopping."
Other CAO! Connect features include real-time translations for over a dozen languages, especially important for dealerships who have multilingual customer bases, and Hot Opportunity Transfers from Live Advisors to dealers when consumers are ready to purchase.
"As online shopping and purchase options evolve, the messaging channels consumers use will change, as will digital retailing solutions and processes. Our goal is to provide a comprehensive, open, highly scalable, networked messaging infrastructure that is a backbone for conversational commerce, regardless of how consumers want to connect or what digital retailing apps dealers and manufacturers choose to use," says Yuval Lubowich, Contact At Once! Vice President, Product Development.
SOURCE Contact At Once!
Edited by M. Hunt
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