Home » Employer branding lessons: What Google learned from its employees
Employer branding lessons: What Google learned from its employees
Employability, says experts, goes through the technological and scientific specialization. Mastering some of the STEM subjects - science, technology, engineering and mathematics - implies securing a future, they add, and although it is true that the studies show the current labor offers outline a deeply technical professional panorama, there are others that support this knowledge that not only are they not enough, but also its application to companies does not correspond to the best results.
There are a few companies and organizations that have begun to spread the importance of starting a STEM career in order to improve, among other things, youth employability. Spanish universities and training centers are a good example of this, especially among the female population, whose percentage of professional development in science is still far from that of their male counterparts.
Professions linked to STEMs proliferate and some estimates suggest that they will continue to do so in the next three years, until 2020. And they will do so in the same way that technology expands and companies adapt their businesses to it, as they reveal. Studies of various consultants such as Adecco, Randstad, Hays etc.
However, these same investigations support what Google announced in 2008, as part of the conclusions of the so-called 'Project Oxygen': technical knowledge is important, but not as relevant as software skills.
In this sense, an article published by The Washington Post, explains how the technology, after introducing an algorithm that aimed to hone the recruitment in terms of ranking of the best computer students, realized that years later that among the eight most important qualities that had the most important employees of Google, the experience of STEM was in last place.
These skills were mainly soft and linked to "being a good coach, knowing how to communicate and listen, having knowledge about others (including other values and different points of view), having empathy and knowing how to support colleagues, being a critical thinker and a problem solver, and being able to make connections through complex ideas.
The above article was written and published in Spanish and has been translated into English. Clickhere to read the original article.