Bhavin Turakhia is perhaps the stereotype of a digital entrepreneur who loves big accelerators and investment funds. Throughout his life, this young Indian has founded some eleven start ups, of which he has disposed of seven of them for no less than 1.2 billion dollars. An impeccable curriculum that goes back to his "interest in science, the Internet and creating products, a passion that goes back to when he was 18 or 19 years old", as he himself confesses in the interview.
For that reason, it is convenient to approach the Last project launched by this character, Flock. It is a messaging and collaborative work application that combines the best of WhatsApp and Trello in a single service with security levels and professional quality policies. Does it sound? If they know platforms like Slack, they are right: it is their great rival.
To stand up in this competitive market, Flock's founders allocated $20 million from their own pocket four years ago, creating a team of more than a hundred. of people in several countries, from the United States to Spain.
"If you look at the communications segment, there have been many improvements in the last 20 years, from email to chat or social networks," says Turakhia. "There are many alternatives that we use in our personal lives, with friends and family, but these have not been adopted in the business world. In fact, 90% of what we continue to use are e-mails, but that is no longer efficient when we have teams that work remotely or collaboratively between different countries." This is how the entrepreneur's response to the interactions within of the corporations, which promises a reduction of internal emails of 54% or an increase in productivity of around 30%.
A multi-device application that allows you to create work teams based on common projects and interests, with a unique URL for each chat room. Within these groups, you can create other parallel conversations, create and assign pending tasks or intuitively search any document or contact.
Also included are additional services such as videoconferencing or full integration with third-party apps (thanks to its developer platform, called Flock OS), from Google Drive to fake news detection systems, through tools to reserve rooms in the offices from your own Flock chat. All this adapted to the native language of each country, one of the spearheads of this company against Slack and other similar services.
"And the third is to encrypt all conversations end-to-end, so that nobody can access this information regardless of whether we are connected to unsafe Wi-Fi or third-party interference," explains the entrepreneur and current CEO of the firm This approach has led Flock to dispute the reign of collaborative platforms with Slack, with some 50,000 active users at any given time and several thousand companies around the world, such as Ricoh, Whirlpool or Accenture.
Of them, 200 companies are already Spanish, a market that for Bhavin Turakhia is key: "Spain is one of the European countries where more time is spent with mobile devices, which is very interesting for our approach to mobile work," details the manager, who confesses that his current focus is to capture users on a large scale, not to make them profitable.
"Starting in the second half of 2018, we will start focusing on monetizing the service, but now we are interested in attracting more people who use Flock." In fact, barely 2% of their customer base at the beginning of 2017 was paid, with the short-term goal of reaching 7% and, next fall, around 20 or 30%.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
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