A study presented at Davos highlights the technological challenges that companies face in their daily lives, from the management of new digital talent to cybersecurity.
According to the mood and successive statements on television, we might think that what makes most of our country's directors lose sleep is the political instability that has arisen in Catalonia. Although this is a factor that worries the top national executives a lot, the reality is that the main risk factor perceived by CEOs is much more immediate: the lack of digital talent.
Thus, 50% of CEOs worldwide believe that it is difficult or very difficult to capture expert profiles in digitalization, a figure that increases to 63% among the top Spanish executives. That defends a new study by the consultancy PwC, presented last week at the World Economic Forum in Davos, and which also details how the leaders of companies are committed to modernizing the workplace.
Everything not to lose power in a world in which technological changes continue to gain prominence. According to the report, 64% of top executives worldwide believe that technological changes - such as artificial intelligence, robotics, or blockchain - will be the main disruption that will affect their businesses during the next five years.
Digitalization is also part, in one way or another, of the threats to the growth of companies, according to the world and Spanish CEOs. Cybersecurity is the main concern in this regard for top executives at the global level, and it is a major headache for 40% of them. The availability of key skills and the speed of technological changes complete the top 3, and greatly concern 38% of the managers who participated in the survey.
The situation is similar in Spain, where the availability of key skills is seen as the biggest threat-it is a very worrisome topic for 27% of top executives, along with changes in purchasing habits, which worries the same percentage- . Meanwhile, cybersecurity and the speed of technological changes are important concerns for 17% of Spanish CEOs.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
Join us in Bangkok from the 28th of February to the 1st of March for the 22nd Property Portal Watch Conference. The theme for this year is The Future of Online Real Estate Marketing – Getting Closer to the Transaction.