The changes in the Facebook News feed are not being well received, neither by the community nor by the brands. New modifications are announced that will undoubtedly affect a decrease in web traffic. In view of the reality, social media administrators and content creators are considering new options to compensate for this drop.
LinkedIn is being marked as one of those valid alternatives. Apparently, and as reported by the platform itself, shares and likes have increased more than 60% year after year. This increase could be due to the updates of its products and the implementation of new features.
Latest news on LinkedIn
Without going any further, in the last stage the platform of professionals has launched new functionalities in order to gain a greater number of users and to expand its projection as a social network. These are some of his most recent novelties:
Even so, even with a 60% increase, LinkedIn is a small driver of traffic. According to the Parse.ly data, the traffic of references of the professional social network still represents only less than half of all the world traffic. For its part, Twitter also handles a minuscule amount of traffic compared to the giant created by Zuckerberg.
Maybe the solution to the collapse in traffic caused by the Facebook feed is not the bet for a particular network, but to increase the focus, diversify it. You may have to earn numbers on various platforms to complement any decline in Facebook. At the same time, we are adapting our Facebook strategy to its new conditions.
It's all about making calculations and seeing how profitable it is to continue investing in Facebook. Maybe the conversions that are generated from there even compensate that brands continue to bet on this social platform.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
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