Indeed and DCX Growth aired a new commercial directed by Kevin Thomas during the Oscars about the frustrations of job searching. The commercial depicts the endless, seemingly fruitless pursuit of landing the right job.
A first-person POV and split-screen approach help to underscore what might feel, to the job seeker, like a "Groundhog Day"-like, futile quest. It shows day after day, receptionist after receptionist, interview after interview, all set to the incongruously easy soundtrack of Bobby Hebb's 1966 love song "Sunny." In the end, however, the seeker finds a new home and the end line reads, "You've got this." The combination of technique and classic tune is reminiscent of Arnold's celebrated VW "Bubble Boy" spot from 2003, whose storyline could very well have fit into a job seeker campaign.
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