Glassdoor, which was previously a company for workers to leave reviews of companies they had recently left, is now becoming a recruiting site. The company says they are doing this because both companies and employees are looking for better work conditions.
The war for talent is driving businesses to change how they approach recruiting because there is a relatively small pool of exceptional workers who can transform a business, Robert Hohman, chief executive officer of Glassdoor, told Bloomberg Law in an interview at the company’s headquarters in Sausalito, Calif., Feb. 26. “Employers are the ones who are on their back heel now, and they’re having to define who they are, what they stand for, why someone should want to join them, and they want to differentiate themselves.”
Glassdoor’s contribution to this evolution has been transparency, Hohman said, starting with creating a platform where employees and job candidates could give detailed information on what it was like to work for a company, interview with a company, or leave a company.
Employers that may have not embraced Glassdoor’s platform in the beginning now understand the value that transparency can provide in today’s recruitment landscape, he said. When Glassdoor launched, “a lot of employers were very uncomfortable with what we did,” but about five years ago, those sentiments changed, Hohman said. Now employers see the value in bringing transparency to their work environment.
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