Vodafone has launched an initiative in 18 countries aimed at offering young people the opportunity to acquire new skills and employment opportunities in the digital economy.
In the last year, Vodafone has developed together with specialized psychologists, professional consultants and providers of training content an application called "Future Jobs Finder".
The tool offers, in the first place, a series of rapid psychometric tests designed to identify the aptitudes and interests of each individual and then assign them to the most appropriate category of work in the digital economy. In a second step, the tool presents the job opportunities specific to the chosen location, including the opportunities offered by Vodafone.
Users who so wish can also access online training content on relevant digital skills, most of which are available for free.
Upon completion of the tests, users receive a summary of their skills and interests that they can use in their resumes or in a job application.
This initiative responds to the enormous challenge posed by high youth unemployment in an environment in which rapid digital transformation demands new professional skills. The European Commission estimates that around 500,000 digital jobs across the European Union will remain vacant by 20202.
Results of the survey commissioned by Vodafone to YouGov on digitization and employment
In the current economic context, companies seek new specialized professional profiles that allow them to incorporate the most advanced services and technologies (Cloud, Big Data, IoT, Artificial Intelligence) for the improvement of internal processes and the development of new models of relationship with customers and citizens.
Given this situation Vodafone has developed with YouGov a survey of more than 6,000 young people aged 18 to 24 from around the world, including 500 Spaniards, about their concerns about their future work and how their digital capabilities can help them get a better job.
Some of the most outstanding results of the survey are:
The young Spaniards surveyed are more pessimistic about the possibility of finding a quality job than the rest of the respondents.
For 69% of young Spaniards, the biggest challenge of their generation is the search for a permanent well-paid job compared to 55% of the total survey. As for the ideal professions, those related to the new digital services are gaining attractiveness, but significant differences are observed between women and men.
Regarding their ideal professions, that of Youtuber or video blogger is the most repeated in the survey, favorite for 22% of young Spaniards. Among the first five options is another recently created digital profession: video game designer (desired among 17% of respondents). The other three favorite sectors are traditional (medicine, marketing and teaching).
The survey reveals significant differences between women and men: the five races preferred by men are video game designer, robotics engineer, marketing / sales, Youtuber / video blogger and application designer. On the other hand, those preferred by women are nurse or doctor, Youtuber / video blogger, teacher, lawyer and marketing / sales.
Lack of qualification and professional orientation
Regarding the difficulties when it comes to finding a job, 41% believe that they lack the skills to find a job they like and 32% believe that they lack the skills to find any type of job (compared to 20% overall).
More than 68% of Spaniards state that they have not received guidance on their future career during their educational stage or that they have not received enough (compared to 66% overall). The "Future Jobs Finder" initiative that is presented today will help young people to identify their digital profile, training gaps and employment opportunities.
Initiatives to support young people by Vodafone Spain
"Future Jobs Finder" joins the various initiatives to support young talent that are driven both from the human resources area and from Vodafone.
One of the strategic objectives of Vodafone is to favor inclusion and cooperation between the different generations that live in the company, and that young talent is consolidated and developed at a professional level.
In this sense, different initiatives aimed at the employment of the young segment stand out: the Graduates program, which aims to incorporate professionals with less than two years of experience into the company, and the Vodafone Yu Scholarships aimed at students in their last year of career . In the last three years, about 500 young people have joined the company through the different programs promoted by Vodafone.
Furthermore, with the purpose of guiding professional careers towards the new digital profiles demanded by the labor market Vodafone is developing different initiatives in the main Spanish cities (such as Vodafone Youth Week Experience or Vodafone Youth Festival). Likewise, special emphasis is placed on reducing the gender barrier and encouraging women to choose technological careers, in this area, one of the main initiatives is #CodeLikeAGirl, free training for young students of Secondary and Baccalaureate that helps the participants to develop your own web page. In total, close to 1,500 young people have participated in any of these initiatives in the last year.
On the other hand, Vodafone Yu, Vodafone's proposal for young people, includes different programs aimed at promoting younger talent in the audiovisual field (with musical contests for new bands or possibilities to do internships in the radio program) and entrepreneurship (with competitions oriented business management between schools).
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is INNOVATION and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.