CV-Hireology, the UK's leading independent job board and talent management platform, has recently announced a Sourcing Suite to aid dealerships in the optimization of applicant pooling and delivery of open positions. The Sourcing Suite in question houses Hireology's Applicant Engine and Career Site, which have both been made immediately available to all of their 1,600 auto retail customers and other companies looking to integrate the platform.
These developments, as well as an overview of Hireology's full hiring and talent management product offering and its continued success in the retail automotive industry, will be shared at the National Automobile Dealers Association (NADA) Convention & Expo (Booth No. 849N), March 22-25, 2018, in Las Vegas.
A solid applicant sourcing strategy is essential to the success of any dealership. With the threat of disruptive business models – such Amazon online car sales, Carvana vending machines, self-driving cars, and subscription models – and diminishing profit margins, people are a dealership's main source of competitive advantage.
"Dealerships need to meet consumer expectations for a quick, enjoyable experience to remain profitable in today's competitive market – and employees are critical to supporting a differentiated customer experience," said Adam Robinson, Co-Founder and CEO of Hireology. "Most consumers have likely already made a buying decision before walking into a dealership, meaning your employees are the only thing standing between your customers and a final sale."
Build a Network of Quality Candidates and Optimize Your Applicant Sourcing Budget
Applicant Engine manages recruitment advertising spend to deliver quality candidates and drive cost savings. Using Applicant Engine, Hireology customers can reach the best candidates across hundreds of sources automatically, including national job boards, industry-specific job boards, organic search engine feeds, local classified ads, social media and other niche sources. To date, Applicant Engine has driven two times more quality candidates and a 30% cost savings compared to traditional sources.
With Applicant Engine, sourcing budget is spent on applicant sources known to convert at the highest rate first, while sources that provide a low return on investment are automatically eliminated to optimize performance. Quality applicants are sent directly to Hireology, with full attribution and source reporting to drive transparency and future spending decisions.
"Dealers have long focused on and mastered the consumer lead strategy, spending a significant amount of budget on consumer advertising and measuring return on investment by channel," said Robinson. "A similar approach must be taken to attract quality job applicant leads, and Hireology makes this possible with Applicant Engine."
Drive Stronger Applicants with a Compelling Career Site
Hiring the right team to drive a better customer experience has never been more challenging or important. While 67% of Americans would be open to a new job opportunity, only 1.25% of job seekers would consider working at a dealership, meaning dealers need to do everything in their power to attract and hire quality candidates. Top career sites include an overview of workplace culture, career progression, and overall benefits to help top candidates see the opportunity your team offers, resulting in 10 times more hires than organic job boards.
Hireology is releasing three new career site solutions:
Edited by K. Fanning
Join us in Miami from the 20th to the 22nd of June for the Global Online Marketplaces Summit. Our summit theme is INNOVATION and we’ll hear from Global Leaders who are creating the Online Marketplaces of Tomorrow.