Recently, Nielsen company Visual IQ announced that leading job platform Totaljobs has chosen to partner with its multi-touch attribution platform. This collaboration will improve both its investment in marketing and the quality of the end-user experience.
Totaljobs previously used a last-click measurement approach, which made tracking cross-channel/device use more challenging. This new partnership will also utilize the Visual IQ’s predictive analytic capabilities to offer real-time optimization effectiveness. If the initial run is a success, Totaljobs will expand its relationship with the Nielsen platform.
“Without a comprehensive view of the consumer journey, it can be difficult to find data that justifies spending marketing budget on tactics higher up the conversion funnel. Our partnership with Nielsen Visual IQ will enable us to better see how clients are interacting with our brand across all channels, devices and touchpoints, and help us optimise our spend to meet our campaign objectives while delivering the most impactful experiences to our customers and candidates,” said Totaljobs Head of Traffic Analytics Mallory McManus.
Read more here.
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