Textio, the developer of the debut augmented writing platform, has recently announced the launch of new hiring platform Textio Hire. Textio Hire will use data from actual hiring completion to optimize the vernacular utilized by company hiring teams, and improving the success rates in responses from passive and active job candidates.
The jobless rate is at its lowest levels in fifty years, and, according to a recent survey commissioned by Textio, only 5.8 percent of Americans are actively looking for work. But that doesn't mean people aren't willing to switch employers. A recent study by Indeed showed 71 percent of people in the labor force say they are open to a new job.
Textio Hire will help companies reach the additional people not actively looking for jobs by improving the way companies write cold emails to candidates. Current approaches to cold outreach are not cutting it. Only 5.2 percent of Americans have responded to a recruiter message in the last three months.
Companies can use Textio Hire's augmented writing platform to find meaningful language patterns in their emails that will measurably improve response rates. In a pilot of Textio Hire, with Johnson & Johnson and Zillow, both companies saw their response rates to cold emails skyrocket by 25 percent and 16 percent, respectively. That measurable improvement has a significant impact on their hiring pipeline. Textio Hire will be incredibly powerful for any company that wants to make headway in hiring the best during one of the tightest job markets in history.
"With passive candidates, you only have one shot. You get just one message to get a person to pick their head up and engage their interest. And with that message, you've got to be able to differentiate your company from hundreds of others reaching out, " said Annie Rihn, VP of Recruiting, Zillow Group. "That's where Textio Hire comes in. It gives my team the language that is statistically proven to attract great candidates and improve our response rates."
"We are in a job seekers' market, and yet many people aren't looking for new work. Companies are looking for competitive advantages to reach these people who might not be actively looking for a job. You can't hire someone who doesn't apply to your job post, or interview people who won't respond to your recruiting outreach," says Kieran Snyder, Co-founder and CEO of Textio. "Companies who are using Textio Hire to write to candidates have a huge advantage because they know ahead of time which language is going to resonate."
Textio Hire is currently available in LinkedIn Recruiter and Gmail and a Chrome plugin that aids the user through its predictive engine. As the foremost platform that exhibits its behavior, Textio aspires and promises higher responses to job postings and candidate outreach, as well as educating publishers in how to improve their dialogue to achieve greater success in conversations with applicants in email and postings alike with the statistics to prove its worth.
Edited by K. Fanning
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