APPrise Mobile has recently launched their enhanced analytics platform in hopes of pursuing their mission of providing communications and HR professionals with maximum insight into employee engagement and interaction in regards to company content and corporate information. It is now part of theEMPLOYEEapp content management system, which lets companies to retrieve important data and create reports through a streamlined and easy-to-use dashboard.
Through the enhanced analytics, those responsible for communicating with a company's workforce will be better able to evaluate the success of the content they distribute while measuring how well employees are engaging with it. Examples include how much time employees spend on specific content like videos, if they are reading entire newsletters or just certain stories contained in them and what information is most often accessed via mobile versus other distribution channels.
"Mobile technology has changed the way individuals consume content and theEMPLOYEEapp's enhanced analytics platform allows communicators to better understand whether the content they are creating is important to and resonates with their employees," said Jeff Corbin, CEO of APPrise Mobile. "In addition, it allows them to evaluate the effectiveness of their work, decide whether resources should be allocated differently and make decisions that truly optimize engagement and ultimately business success."
Examples of how theEMPLOYEEapp analytics platform will help communications and HR professionals in their work include the ability to:
Edited by K. Fanning