Cognizant, provider of international student placement services, and IDP Education, a leader in the sector of international education in more than 30 countries, have recently announced a partnership. The two companies hope to work together in order to create a global platform that can aid students digitally when it comes to studying across the globe and attain their career goals.
The platform will connect and empower students, alumni, counsellors and universities via web, mobile and social channels. The initial release of the platform was launched in Singapore, and will be rolled out across all countries where IDP Education has student placement operations.
IDP Education leveraged Cognizant Digital Business capabilities in Melbourne to build student engagement solutions and derive business value from the programme. Cognizant has also collaborated with IDP Education in enhancing IDP's global business processes, designing contact centres by using data sciences, and assisting with organisational change.
In its initial release, IDP Education's digital platform has allowed students and parents to search and shortlist universities. Analytics-based insights and digital dashboards provided through the platform are also enabling counsellors to understand the customer journey. The platform aims to provide IDP with the ability to engage better with students and optimise offerings based on their needs and expectations.
"Delivering immersive digital experiences is key to guiding digitally confident students in their educational journeys," said Andrew Barkla, Chief Executive Officer, IDP Education. "Our aim is to translate the support, trust and empathy that our customers receive from our face-to-face meetings with our counsellors across all touchpoints with IDP."
"As our strategic technology partner, Cognizant has applied its expertise to help us further strengthen our position as world-leading international education specialists. Our digital initiative has helped us bring together the physical and virtual worlds to providing seamless and personalised support at every step of the student journey," Barkla said.
"IDP Education's digital initiative is a significant leap forward in improving the way it delivers its services to thousands of students across borders," said Jayajyoti Sengupta, Head of Asia Pacific at Cognizant. "Leadership in the digital economy is about reimagining experiences and business models by balancing new technologies with human wants and needs. We are proud to be a part of IDP Education's digital journey, which places students at the centre of the educational experience, while building a connected community, driving insights, and making student experiences with IDP Education more compelling and rewarding."
Edited by K. Fanning
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